Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
En snygg arbetsgivare!: En kvantitativ studie inom employer branding ur arbetstagarensperspektiv
University West, School of Business, Economics and IT, Division of Business Administration.
University West, School of Business, Economics and IT, Division of Business Administration.
2020 (Swedish)Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

Organizations are faced with changes and challenges including digitalisation and new tenets, which they need to adapt to compete with other companies in order to attract talents and employees with the right skillset.

Employer branding is a new strategy that organizations work to strategically find the right person for the right place. So how do they find right employers and how do the employe find the company whom they relate to the most.

Studies and scientific articles show that it is of big importance that employers like to work at companies that are located at correct forums where most people are attracted to find attractive jobs. These are the places employers should constantly be on their toes to reach out to stakeholders and future employees.

To lean more closely on these studies, we decided for this study to hear employees perspectives on how they look at employer branding. Have they chosen the organizations that are more visible and active due to external and internal branding? Is it something that attracts one as an employee to choose attractive employers who show what they stand for and how they choose to profile themselves?

The study results are obtained through a quantitative approach and show that employers are determined to choose companies that they can relate to in more ways than the actual duty. One thing that strikes as surprising in the study is the fact that even though the fast paced digitalisation employees attract employers through the way of personal recommendation and not as much through digital platforms.

Place, publisher, year, edition, pages
2020. , p. 28
Keywords [en]
Employer branding, external employer branding, internal employer branding, employer branding strategy
Keywords [sv]
Employer branding, extern employer branding, intern employer branding, employer branding strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hv:diva-15784Local ID: MUF300OAI: oai:DiVA.org:hv-15784DiVA, id: diva2:1465500
Subject / course
Business administration
Educational program
Personalekonomi
Supervisors
Examiners
Available from: 2020-09-10 Created: 2020-09-09 Last updated: 2020-09-10Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
Division of Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 141 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf