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Nudging, ett sätt att påverka människors val: Nudging på och utanför internet
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2020 (Swedish)Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesisAlternative title
Nudging, a way of influencing people's choices (English)
Abstract [en]

Nudging is a fast growing phenomenon that individuals are exposed to daily. It can involve everyday situations or in a digital world. Nudging involves getting a "push" in the right direction, by being influenced in decision making. The purpose of nudging is to simplify decision making in all the endless choices people are constantly faced with. Nudging can be seen and perceived in different ways, as different individuals are affected in different ways by nudging. The goal of a nudge can vary between creators and it should never be taken for granted that a specific choice is obvious, the purpose of the influence is not always the best for the individual.

Abstract [sv]

Nudging är ett snabbt växande fenomen som individer dagligen blir utsatta för. Det kan handla om vardagliga situationer eller digitalt. Nudging innebär att få en "knuff" i rätt riktning, genom att bli påverkad i beslutsfattning. Syftet med nudging är att underlätta beslutstagandet i alla de oändliga valmöjligheter människor ständigt ställs inför. Nudging kan ses och uppfattas på diverse sätt, eftersom olika individer påverkas på olika sätt av nudging. Målet med en nudge kan variera mellan olika skapare och det bör aldrig tas för givet att ett val är självklart, alla vill inte alltid det bästa för den enskilde individen.

Place, publisher, year, edition, pages
2020. , p. 30
Keywords [sv]
Nudging, beslutsfattande, internet
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hv:diva-15670Local ID: EXB340OAI: oai:DiVA.org:hv-15670DiVA, id: diva2:1456007
Subject / course
Informatics
Educational program
Webmaster
Supervisors
Examiners
Available from: 2020-08-18 Created: 2020-07-30 Last updated: 2020-08-18Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
  • html
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