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Understanding Women Entrepreneurs' Encounters with an Increasingly Digitalized Workplace
University West, School of Business, Economics and IT, Division of Media and Design. (LINA)ORCID iD: 0000-0002-2118-2152
University West, School of Business, Economics and IT, Division of Business Administration. (LINA)ORCID iD: 0000-0002-1991-4588
2019 (English)In: Uddevalla Symposium 2019: Unlocking the Potential of Regions Through Entrepreneurship and Innovation Revised papers presented at / [ed] Iréne Bernhard, Trollhättan: University West , 2019, p. 73-89Conference paper, Published paper (Refereed)
Abstract [en]

This study aims to explore how women entrepreneurs encounter and learn to use ICT at work in response to calls for further research regarding ICT and small businesses, especially women entrepreneurs' adaptation to an increasingly digitalized workplace. Qualitative methods were applied including a total of 13 interviews in two phases with 11 women entrepreneurs, and observations of the irdigital presence. Findings indicate the benefits of digitalization of small businesses, although the women entrepreneurs also emphasize digital disadvantages such as negative online comments and reviews and digital stress. Informal learning and self development were practiced. In order to remain competitive, the women entrepreneurs were aware that they constantly have to learn new things to capture the potential and keep up the pace in digitalizing their workplaces. The importance of recruiting young digitally skilled employees was strongly highlighted.

Place, publisher, year, edition, pages
Trollhättan: University West , 2019. p. 73-89
Series
Reports University West, ISSN 2002-6188, E-ISSN 2002-6196 ; 2019:4
Keywords [en]
digitalization, ICT, women entrepreneurs, workplace, learning, digital natives, social media
National Category
Business Administration
Research subject
Work Integrated Learning; SOCIAL SCIENCE, Business administration
Identifiers
URN: urn:nbn:se:hv:diva-14832ISBN: 978-91-88847-40-9 (print)OAI: oai:DiVA.org:hv-14832DiVA, id: diva2:1382533
Conference
The 22nd Uddevalla Symposium,27–29 June, 2019, L'Aquila, Italy
Available from: 2020-01-03 Created: 2020-01-03 Last updated: 2020-01-03Bibliographically approved

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Bernhard, IréneOlsson, Anna Karin

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf