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Exploring Nordic ways of tourism cooperation around canals, rivers and in‐land water areas
Högskolan Väst, Institutionen för ekonomi och informatik. Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.ORCID-id: 0000-0002-1991-4588
2014 (Engelska)Ingår i: The 23r d Nordic Symposium on Tourism and Hospitality: THE VALUES OF TOURISM    / [ed] Budeanu Adriana, Möckel Marie, Gyimóthy Szilvia, 2014, s. 45-46Konferensbidrag, Muntlig presentation med publicerat abstract (Refereegranskat)
Abstract [en]

There is an increasing interest for exploring and /re/development of water and waterways sites with surrounding areas used for leisure, recreation and tourism (see e.g. Erfurt-Cooper, 2009; Jennings, 2007). Water has always had great impact on human life and the development of cities and regions. Marine (ocean) and coastal tourism is a very fast growing area within contemporary tourism (Hall, 2001) hence there is also an increasing interest for inland water areas such as lakes, rivers and canals as valuable resources for destination development (Hall and Härkönen, 2006; Prideaux, Timothy and Cooper, 2009). Lakes, rivers, canals and other water areas are used as vital key elements in destination marketing (Hall and Härkönen, 2006). Many destinations encourage development of waterfront festivals and events as well as other activities both water-based and land-based (Erfurt-Cooper, 2009).

 Competition among destinations has increased and so has the need for well-coordinated tourism offerings. Calls have been made for tourism offerings that contribute to overall destination development (Morgan, Pritchard and Piggott, 2003). At many destinations and events cooperation and creation of value is based on cooperation and the ability to organizing between organizations since a large number of various stakeholders from private, public and voluntary sectors often interact (see e.g. Garrod, Fyall, Leask and Reid, 2012; Getz, Andersson and Larson, 2007). Earlier tourism studies show that coordination of networks are crucial since successful destinations are based on interrelated stakeholders that understand the concept of the destination and are committed to cooperate by knotting together the different offerings into holistic experience to visitors and local residents (see Bornhorst, Ritchie and Sheehan, 2010; Morgan, Elbe and Curiel, 2009; Swarbrooke, 2001). Water and waterway sites may hence be of value in developing destinations and destination marketing although water may also act as divides based on geographical, political or cultural boundaries. Despite the increasing interest there is limited tourism research on canals, rivers and in-land water areas (see e.g. Hall and Härkönen, 2006; Prideaux et al. 2009; Tang and Jang, 2010).

The present study reports on work in progress. The aim is to provide an explorative Nordic study on tourism cooperation and destination development around canals, rivers and in-land water areas. The paper is based on selected Nordic cases and focus on identifying stakeholders and networks that are involved in cooperation and creation of tourism offerings.  Their ways of cooperation, views of cooperation and challenges faced are studied.

 This study takes its point of departure in a marketing approach. A combination of existing theories and research on tourism experiences, stakeholder theory and destination development and marketing is applied.

The data collection includes a combination of different methods: interviews with main stakeholders, collection of existing documents related to the selected regions, and observations.

The study is ongoing but so far several stakeholders are interviewed and their insights are gained. Potential findings point out the importance and value of co-ordination of tourism offerings and creation of lasting networks although also obstacles to involvement and management of destination stakeholders with mixed visions for preservation of cultural heritage versus exploration and creation of water-based tourism experiences (c.f. Conzen and Wulfestieg, 2001; Donohoe, 2012, Tang and Jang, 2010, Vanhove, 2002).

 

 

Ort, förlag, år, upplaga, sidor
2014. s. 45-46
Nyckelord [en]
Cooperation, collaboration, destination development, stakeholders, networks
Nationell ämneskategori
Företagsekonomi
Forskningsämne
SAMHÄLLSVETENSKAP, Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hv:diva-6745OAI: oai:DiVA.org:hv-6745DiVA, id: diva2:752262
Konferens
The 23rd Nordic Symposium on Tourism And Hospitality, October 1-4, 2014
Projekt
MARIFUS Interreg
Forskningsfinansiär
EU, Europeiska forskningsrådetTillgänglig från: 2014-10-03 Skapad: 2014-10-03 Senast uppdaterad: 2014-10-06Bibliografiskt granskad

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Olsson, Anna Karin

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