Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Tourist attractions have members-why?
Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.ORCID-id: 0000-0002-1991-4588
2008 (Engelska)Ingår i: "Developing tourism attraction in nature and cultural landscape", 2008Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Tourist attractions have members – why?

 

Active participating consumers are present as members at tourist attractions. This explorative study aims to deepen the understanding of the consumer’s perspective of membership by focusing on member roles, member motivations and member behaviours in a non profit context. A relationship marketing approach is applied originated in the mutual benefits of membership. Findings indicate that member roles and member motivations are reflected as different membership behaviours. Active committed members fill in the roles of supporters and advocates promoting the attraction as well as performing volunteer work as co-production in the interface between visitors, fellow members and paid staff. Active members are present as one vital frontline ingredient interacting and surrounding the services or experiences offered at the tourist attraction. It is of importance to academics and managers in the highly competitive tourism industry to understand not only what motivates people to become active members/volunteers but also what keeps them volunteering.

Ort, förlag, år, upplaga, sidor
2008.
Nyckelord [en]
membership, volunteer work, co production, commitment
Nationell ämneskategori
Företagsekonomi
Forskningsämne
SAMHÄLLSVETENSKAP, Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hv:diva-3742OAI: oai:DiVA.org:hv-3742DiVA, id: diva2:444486
Konferens
17th Nordic Symposium in Tourism and Hospitality Research, LIllehammer, Norway
Tillgänglig från: 2011-09-29 Skapad: 2011-09-29 Senast uppdaterad: 2015-02-03Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

http://conference.hil.no/17nordic/17th_nordic_symposium_in_tourism_and_hospitality_research/program/session_5

Person

Olsson, Anna Karin

Sök vidare i DiVA

Av författaren/redaktören
Olsson, Anna Karin
Av organisationen
Avd för företagsekonomi
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 148 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf