Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Making the most of Twitter: How technological affordances influence Swedish journalists’ self-branding
Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design. University of Gothenburg (SWE).ORCID-id: 0000-0003-1765-4812
2017 (Engelska)Ingår i: Journalism - Theory, Practice & Criticism, ISSN 1464-8849, E-ISSN 1741-3001, Vol. 21, nr 5, s. 670-687Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Journalists are among the most frequent users of Twitter, and Twitter has become an important platform for personal branding. Social media logic promotes not only a chase for virality and impressive metrics but also a mix of professional, personal, and private content, as well as sharing, interaction, and dialogue. Focusing one aspect of social media logic, the aim of this study is to analyze how the technological affordances of Twitter shape journalists’ self-branding in their account presentations and whether there are differences between groups of journalists. The study draws on a quantitative content analysis of Swedish journalists’ Twitter presentations and account information (N = 2543). The findings suggest that Swedish journalists on Twitter brand themselves as being more audience oriented, networking, and individualistic, projecting a mixed identity including both professional and personal features, and that social media logic influence journalists’ self-branding.

Ort, förlag, år, upplaga, sidor
Sage Publications, 2017. Vol. 21, nr 5, s. 670-687
Nyckelord [en]
Branding, journalism, journalists, mediatization, quantitative content analysis, social media, social media logic, technological affordances, Twitter
Nationell ämneskategori
Medievetenskap
Identifikatorer
URN: urn:nbn:se:hv:diva-19413DOI: 10.1177/1464884917734054OAI: oai:DiVA.org:hv-19413DiVA, id: diva2:1715256
Tillgänglig från: 2022-12-01 Skapad: 2022-12-01 Senast uppdaterad: 2022-12-23Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

Förlagets fulltext

Person

Hedman, Ulrika

Sök vidare i DiVA

Av författaren/redaktören
Hedman, Ulrika
Av organisationen
Avd för medier och design
I samma tidskrift
Journalism - Theory, Practice & Criticism
Medievetenskap

Sök vidare utanför DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetricpoäng

doi
urn-nbn
Totalt: 49 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf