It has become increasingly important to focus on good graphic design. Users are more likely to use and trust a website when it has a well thought out and appealing graphic design. As it is common to shop from e-commerce websites, it is important to get users to trust the site. E-commerce has become an increasingly important part of users’ lives and it’s important for users to influence factors that contribute to increased engagement, where trust plays a major role. In online transactions where the parties are unknown to each other, online trust is crucial for whether the transaction will take place or not. The purpose of this study is to investigate how graphic design influences users to experience trust in e-commerce websites. This led to the research question:“How does graphic design affect users’ trust in e-commerce websites?”. For this study, aqualitative method has been used, where focus groups have been used to collect data. For this study,we have put together two focus groups that have looked at and compared two types of graphic design on two different websites. Based on our interview questions and based on the graphic design criteria in previous research, the focus groups have responded and discussed which website they trust the most and why. The results have shown that aspects within the graphic design criteria affects users’ trust by having an attractive graphic design and that relevant information must be discoverable to users, that is, the placement of information plays a major role. In addition, the results have shown that it is a factor that a website’s graphic design has aspects that characterize familiarity.