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“I immediately experienced a more warming welcome and it felt more alive.”: A study on emotional design and colours in a virtual reality setting.
Högskolan Väst, Institutionen för ekonomi och it, Avd för informatik.
2021 (Engelska)Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

The purpose of this study is to contribute with knowledge regarding how the emotional design element colours could be incorporated into the realm of Virtual Reality (VR) to achieve elicitation of positive emotions. A mixed methods approach is implemented in which respondents explore two virtual environments, one containing saturated colours and one containing greyscale colours. Nine semi-structured interviews were then conducted and combined with the self-assessment manikin (SAM) to achieve a better understanding of how the respondents perceived the colours in the virtual environments and what effects it had on their feelings. The results indicate that saturated colours could evoke emotions in a virtual environment, but the outcome of which feelings the saturated colours could evoke was ambiguous. Two notions were found where the respondents either found the version containing the saturated colours to fill them with excitement, warmth and comfort, whilst the other notion proposed that the environment felt less realistic and did not fill its purpose of being a learning environment. 

Ort, förlag, år, upplaga, sidor
2021. , s. 66
Nyckelord [en]
Virtual Reality, Emotional Design, Colours, Colors, Emotions, Emotional Reaction, WELD VR, Self-assessment Manikin, SAM.
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning
Identifikatorer
URN: urn:nbn:se:hv:diva-16638Lokalt ID: EXI802OAI: oai:DiVA.org:hv-16638DiVA, id: diva2:1579249
Ämne / kurs
Informatik
Utbildningsprogram
Informatik
Handledare
Examinatorer
Tillgänglig från: 2021-07-20 Skapad: 2021-07-08 Senast uppdaterad: 2021-07-20Bibliografiskt granskad

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