Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Konsumenter och företag som aktörer på marknaden
Strömstad Akademi.
2021 (Svenska)Rapport (Övrigt vetenskapligt)
Abstract [en]

This conceptual paper discusses the phenomenon of differentiation made possible through branding or innovation or a combination of the two. Differentiation is eventually the driving force for the development of its own negation, commoditization. When customers have endured a commoditized market long enough the opportunities open up for creative destruction, this concept of Schumpeter (1942), means that an entrepreneur invents a completely new way of satisfying the customers "unsatisfied needs, making the industry that no longer bothered about their customers obsolete. Many researchers have tried to re/brand destructive innovation as their own, with concepts, such as of ”transilience”, and #blue ocean strategy",as opposed to red ocean strategy".The paper focuses on innovation as a differentiation strategy and on temporary monopolyrent as a driver of innovation. Increased competition and shortening of life cycles makes capitalism more volatile and the strategies to reduce the risks involved are discussed. These strategies lead to the real-world implementation of the concentration of capital forecasted by Marx and feared by Schumpeter.The paper identifies the need to continuously monitor the concentration of capital and to understand individual markets by studying the firms’ profit share.

Ort, förlag, år, upplaga, sidor
Strömstad: Strömstad Akademi , 2021. , s. 14
Serie
Acta Academiae Stromstadiensis, ISSN 2001-9734 ; 57
Nyckelord [en]
Market, differentiation, commoditization, innovation, creative destruction, monopoly rent, organic composition of capital, volatility, concentration of capital.
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hv:diva-16516ISBN: 978-91-89331-07-5 (digital)OAI: oai:DiVA.org:hv-16516DiVA, id: diva2:1569891
Tillgänglig från: 2021-06-21 Skapad: 2021-06-21 Senast uppdaterad: 2021-06-21

Open Access i DiVA

fulltext(972 kB)73 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 972 kBChecksumma SHA-512
897fe84e1ce54e121ac3bc45b435a5225f721a5d46201c48061711be74b2a9e90b2d4b6fb69feec635db0c1a65f759c4b04f91a419e2c44f2e963cd145ec4332
Typ fulltextMimetyp application/pdf

Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 73 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

isbn
urn-nbn

Altmetricpoäng

isbn
urn-nbn
Totalt: 195 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf