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Health and fitness marketing: the role of relationships and and trust
Växjö University.
Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi.ORCID-id: 0000-0003-3310-305X
2009 (engelsk)Inngår i: Proceedings of 14th Biennial World Marketing Congress: Marketing in Transition : Scarcity, Globalism, and Sustainability, 22-25 July 2009 / [ed] Campbell, Colin L., Oslo: Oslo School of Management , 2009, s. 77-81Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

The purpose for the study is to explore relationship marketing in the health and fitness sector with a special focus on trust. A qualitative study involving 15 health and fitness companies has been carried out. Important aspects of trust have been defined and a framework depicting the role of trust has been developed.

sted, utgiver, år, opplag, sider
Oslo: Oslo School of Management , 2009. s. 77-81
Emneord [en]
Health, marketing, trust, relationship
HSV kategori
Forskningsprogram
SAMHÄLLSVETENSKAP, Företagsekonomi; VÅRD- OCH HÄLSOVETENSKAP, Folkhälsovetenskap
Identifikatorer
URN: urn:nbn:se:hv:diva-2259ISBN: 0-939783-14-2 (tryckt)OAI: oai:DiVA.org:hv-2259DiVA, id: diva2:313661
Konferanse
14th Biennial World Marketing Congress
Tilgjengelig fra: 2010-04-27 Laget: 2010-03-04 Sist oppdatert: 2015-03-17bibliografisk kontrollert

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Lagrosen, Stefan

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Totalt: 176 treff
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