Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Variations on shared themes: Branding the Nordics as gender equal
Högskolan Väst, Institutionen för ekonomi och it, Avd för juridik, ekonomi, statistik och politik.ORCID-id: 0000-0003-1413-0300
Department of Political Science, University of Gothenburg, Gothenburg (SWE).
2021 (engelsk)Inngår i: Gender Equality and Nation Branding in the Nordic Region / [ed] Larsen, E., Moss, S.M., Sjelsbäck, I., Routledge, 2021, s. 39-61Kapittel i bok, del av antologi (Annet vitenskapelig)
Abstract [en]

This chapter is made up of five sections in which the people compare the Nordic countries in terms of the extent to which and how gender equality features on their nation-branding websites. It begins with a discussion of Denmark and Norway, which do the least to incorporate gender equality into the national brand, before moving on to Sweden, the gender-equality branding champion. In contrast with Sweden and Finland, as the people will show below, the claims about gender equality in Denmark are furthermore modest, presented as brief, matter-of-fact statements. Clearly, and in stark contrast with the Swedish brand, as the people will show below, gender equality is briefly mentioned but not featured in the branding narrative about Denmark. Norway seems to have started working towards a national brand earlier than neighbouring states, and yet these efforts never resulted in a coordinated brand platform or an institution charged with managing a Norwegian ‘brand’.

sted, utgiver, år, opplag, sider
Routledge, 2021. s. 39-61
Emneord [en]
Nordics, gender equality, brand
HSV kategori
Identifikatorer
URN: urn:nbn:se:hv:diva-17792DOI: 10.4324/9781003017134-2Scopus ID: 2-s2.0-85116948183ISBN: 9781003017134 (digital)ISBN: 978-0-367-86135-3 (tryckt)OAI: oai:DiVA.org:hv-17792DiVA, id: diva2:1622469
Merknad

OA-funder: University of Oslo

Tilgjengelig fra: 2021-12-22 Laget: 2021-12-22 Sist oppdatert: 2022-01-19

Open Access i DiVA

T&F(190 kB)307 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 190 kBChecksum SHA-512
139de76b882e7e78211c6bce2732a185499a871b250922abc3d41554d766c60ba3f88c37edef62fd5585d5b2300ba6b17cfd83cb7a21e8ca6c0e3eecab1c02b3
Type fulltextMimetype application/pdf

Andre lenker

Forlagets fulltekstScopus

Person

Jezierska, Katarzyna

Søk i DiVA

Av forfatter/redaktør
Jezierska, Katarzyna
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 309 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

doi
isbn
urn-nbn

Altmetric

doi
isbn
urn-nbn
Totalt: 101 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf