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Understanding Women Entrepreneurs' Encounters with an Increasingly Digitalized Workplace
Högskolan Väst, Institutionen för ekonomi och it, Avd för medier och design. (LINA)ORCID-id: 0000-0002-2118-2152
Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi. (LINA)ORCID-id: 0000-0002-1991-4588
2019 (engelsk)Inngår i: Uddevalla Symposium 2019: Unlocking the Potential of Regions Through Entrepreneurship and Innovation Revised papers presented at / [ed] Iréne Bernhard, Trollhättan: University West , 2019, s. 73-89Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This study aims to explore how women entrepreneurs encounter and learn to use ICT at work in response to calls for further research regarding ICT and small businesses, especially women entrepreneurs' adaptation to an increasingly digitalized workplace. Qualitative methods were applied including a total of 13 interviews in two phases with 11 women entrepreneurs, and observations of the irdigital presence. Findings indicate the benefits of digitalization of small businesses, although the women entrepreneurs also emphasize digital disadvantages such as negative online comments and reviews and digital stress. Informal learning and self development were practiced. In order to remain competitive, the women entrepreneurs were aware that they constantly have to learn new things to capture the potential and keep up the pace in digitalizing their workplaces. The importance of recruiting young digitally skilled employees was strongly highlighted.

sted, utgiver, år, opplag, sider
Trollhättan: University West , 2019. s. 73-89
Serie
Rapport Högskolan Väst, ISSN 2002-6188, E-ISSN 2002-6196 ; 2019:4
Emneord [en]
digitalization, ICT, women entrepreneurs, workplace, learning, digital natives, social media
HSV kategori
Forskningsprogram
Arbetsintegrerat lärande; SAMHÄLLSVETENSKAP, Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hv:diva-14832ISBN: 978-91-88847-40-9 (tryckt)OAI: oai:DiVA.org:hv-14832DiVA, id: diva2:1382533
Konferanse
The 22nd Uddevalla Symposium,27–29 June, 2019, L'Aquila, Italy
Tilgjengelig fra: 2020-01-03 Laget: 2020-01-03 Sist oppdatert: 2020-01-03bibliografisk kontrollert

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Bernhard, IréneOlsson, Anna Karin

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