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Identifying Summer Season Segments on the Swedish West Coast: the Case of Lysekil
Högskolan Väst, Institutionen för ekonomi och it, Avd för juridik, ekonomi, statistik och politik. (LINA)ORCID-id: 0000-0001-9781-2993
Högskolan Väst, Institutionen för ekonomi och it, Avd för företagsekonomi. (LINA)ORCID-id: 0000-0001-6252-3497
2018 (engelsk)Inngår i: Uddevalla Symposium 2018: Diversity, Innovation, Entrepreneurship – Regional, Urban, National and International Perspectives: Revised papers presented at the 21st Uddevalla Symposium, 14–16 June, 2018, Luleå, Sweden / [ed] Iréne Bernhard, Trollhättan: University West , 2018, s. 59-73Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This study aims to identify tourist segments present during the summer season in a northern European seaside resort setting. Demographic changes on a global scale bring with them dramatic changes in tourist demand and behavior. This poses new challenges for places that have a history of being attractive summer tourist destinations, challenges that can only be dealt with by informed actors. The small coastal town of Lysekil was chosen as the case of study since it has a history as a traditional northern European seaside resort, experiencing problems with adjusting to changing tourist demand and behavior. In addition, it is geographically separated from other similar towns which facilitates data collection. Data was collected during the summer season, from May to September, with a structured survey. The results identify five segments, what characterize them and when they are present.

sted, utgiver, år, opplag, sider
Trollhättan: University West , 2018. s. 59-73
Serie
Rapport Högskolan Väst, ISSN 2002-6188, E-ISSN 2002-6196
Emneord [en]
Market segmentation, tourism marketing, seasonality, cluster analysis
HSV kategori
Forskningsprogram
Arbetsintegrerat lärande; SAMHÄLLSVETENSKAP, Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hv:diva-13416ISBN: 978-91-88847-11-9 (tryckt)OAI: oai:DiVA.org:hv-13416DiVA, id: diva2:1278799
Konferanse
Uddevalla Symposium 2018: Diversity, Innovation, Entrepreneurship – Regional, Urban, National and International Perspectives, the 21 Uddevalla Symposium, 14–16 June, 2018, Luleå, Sweden
Tilgjengelig fra: 2019-01-15 Laget: 2019-01-15 Sist oppdatert: 2019-01-15bibliografisk kontrollert

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