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Health and Fitness Marketing: The Role of Relationships and Trust
Sandell, Michaela
Växjö universitet.
Lagrosen, Stefan
University West, Department of Economics and IT, Division of Business Administration.
ORCID iD:
0000-0003-3310-305X
2015 (English)
In:
Marketing in Transition: Scarcity, Globalism, & Sustainability / [ed] Campbell, Colin L., Springer International Publishing , 2015, p. 62-66
Chapter in book (Other academic)
Place, publisher, year, edition, pages
Springer International Publishing , 2015. p. 62-66
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
National Category
Business Administration
Research subject
ENGINEERING, Quality management; SOCIAL SCIENCE, Business administration
Identifiers
URN:
urn:nbn:se:hv:diva-7879
DOI:
10.1007/978-3-319-18687-0_29
OAI: oai:DiVA.org:hv-7879
DiVA, id:
diva2:845718
Available from:
2015-08-12
Created:
2015-08-12
Last updated:
2015-08-12
Bibliographically approved
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Lagrosen, Stefan
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en-GB
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nn-NB
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