The aim of this study is to explore how sports journalism can include and/or exclude athletics from a national community. This study put emphasis on finding patterns from articles by Swedish sport media on non-ethnic Swedish athletics. The theories central to this study are ethnicity and nationalism, as these concepts contain reflections on why certain groups of people are excluded and/or included. Norman Faircloghs critical discourse analytical model has been selected for the study method that analyzes texts in three levels: the text level, discursive practice and social practice. Four non-ethnic Swedish athletes have been chosen to explore how they were portrayed in the media. Data were collected from Swedish newspapers, sport websites and blogs that portrayed the selected athletes. Discourses of media, nationalism and ethnicity emerged through a critical analysis of the data collection. The results of the study show that the selected athletes are included in to the Swedish national community through their achievements in their respective sport.