Purpose – The purpose of our study is to investigate the purchase behavior of consumers in France versus Germany, across generations, for second-hand online shopping. To study what are the influencing factors which affect fashion consumers' behavior while shopping online.

Research question – This purpose will be fulfilled by providing answers to this research question: Does second-hand online shopping influencing the fashion purchase behavior between generations of consumers in France versus Germany? And if so, why?

Design and approach – To find answers to the research question of whether second-hand online shopping is influencing the fashion purchase behavior between generations of consumers in France versus Germany and emphasize the why. For the implementation of the study, data material was collected in the form of interviews, literature, scientific articles, electronic sources, websites, and reports. The selected sources were applied to help answer the research question of the study. Finally, the processing of the material and the ethical considerations made in the study are clarified.

Findings – Regarding generation X, they are less frequent users of websites and applications to make their second-hand purchases online. They prefer to go to the stores which allow them to walk around and take time for their purchases. They have learned about secondhand applications through various advertisements. Moreover, they value convenience for their purchases, trust, price, and the environment. Concerning the M generation, they use websites and applications to make their second-hand purchases online. They had knowledge from their entourage, but they tend to have a trust factor regarding the buying behavior. They value first the trust in their purchases, then the convenience, the price, and finally the environment. Regarding generation Z, they use more regularly websites and applications to make their secondhand purchases online. They tend to be influenced by social networks for their purchase decision but also to try to be like the others. They, therefore, value price first, then trust, then convenience, and finally the environment. It was found that there is not really a difference between France and Germany since they are similar countries but that it would be more about the personality of the respondents and their generations. Sustainability was not mentioned, people focus on the low prices of second hand.