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An industry under pressure - the future of Swedish forestry: A comparative longitudinal case study of the forest industry’s PR framing of the Swedish forestry model and alternative management practices
University West, School of Business, Economics and IT.
University West, School of Business, Economics and IT.
2022 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis investigated how the Swedish forest industry, here represented by three of the biggest forest companies in Sweden, have framed the current primary Swedish forestry Model and alternative forestry models. Specifically, we look at respective company magazines targeted at forest owners between 2019 and 2022 to examine if they have changed over time based on economic, environmental and social aspects. The theoretical approach is based on the social constructivist theory of Public Relations framing with the economic, environmental and social aspects acting as frames. We conduct a comparative longitudinal case study combined with a mixed-method content analysis by coding the data and then supplementing our qualitative findings with quantitative counting of codes and frames. The main findings are that the industry did not consider alternative methods as viable options to replace the Swedish forestry Model. The biggest changes are observed in the environmental frame which for both management options saw an increase throughout the whole period. The companies, with some individual variations, respond to the alternative methods by becoming increasingly explicit and detailed about the benefits, mainly environmental, of the Swedish Model

Place, publisher, year, edition, pages
2022. , p. 86
Keywords [en]
Clearcutting, Clear-cut-free, Continuous cover forestry, Forestry Debate, Swedish Forestry Model
National Category
Political Science (excluding Public Administration Studies and Globalisation Studies)
Identifiers
URN: urn:nbn:se:hv:diva-18814Local ID: EIS501OAI: oai:DiVA.org:hv-18814DiVA, id: diva2:1680285
Subject / course
Political science
Educational program
International Programme in Politics and Economics
Supervisors
Examiners
Available from: 2022-08-25 Created: 2022-07-04 Last updated: 2022-08-25Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf