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Publications (10 of 22) Show all publications
Högberg, K. (2019). A Learning Process In Organizational Social Media Use: A Longitudinal Case Study. In: INTED2019 Proceedings: 13th International Technology, Education and Development Conference, Valencia, Spain. 11-13 March, 2019.. Paper presented at INTED2019 13th International Technology, Education and Development Conference, Valencia, Spain. 11-13 March, 2019. (pp. 4970-4976). The International Academy of Technology, Education and Development
Open this publication in new window or tab >>A Learning Process In Organizational Social Media Use: A Longitudinal Case Study
2019 (English)In: INTED2019 Proceedings: 13th International Technology, Education and Development Conference, Valencia, Spain. 11-13 March, 2019., The International Academy of Technology, Education and Development, 2019, p. 4970-4976Conference paper, Published paper (Other academic)
Abstract [en]

Social media has rapidly created a need for organizations to gain new knowledge and ability to quickly adapt to a changing environment in order to keep up with competitors. This has also created a pressure on organizational members to gain new competence and knowledge and to be able to learn these new technologies in a workplace environment. Workplace learning has therefore become important for professional development and learning. The present study has conducted over five years (2013-2018) within an international hotel chain. The data collection is based on 40 interviews with hotel employees who are using and who are in charge of the social media use in 14 hotels within the international hotel chain. In addition, data from online observations, workplace observations and written documents have been collected. The analysis identified the employees learning strategies, barriers facilitators and outcomes of workplace learning related to social media use.

Place, publisher, year, edition, pages
The International Academy of Technology, Education and Development, 2019
Keywords
organizational social media, learning, workplace learning, organizational change, case study, hospitality.
National Category
Information Systems, Social aspects Business Administration
Research subject
SOCIAL SCIENCE, Informatics; SOCIAL SCIENCE, Business administration
Identifiers
urn:nbn:se:hv:diva-14792 (URN)978-84-09-08619-1 (ISBN)
Conference
INTED2019 13th International Technology, Education and Development Conference, Valencia, Spain. 11-13 March, 2019.
Note

Alternativ titel: Workplace Learning Strategies and Outcomes of Social Media Implementation : A Case Study of Hotels

Available from: 2019-12-20 Created: 2019-12-20 Last updated: 2019-12-27Bibliographically approved
Bernhardsson, L., Willermark, S. & Högberg, K. (2019). Designing For An Active Learning Classroom: How Technology Makes A Difference In Higher Education. In: L. Gómez Chova, A. López Martínez, I. Candel Torres IATED Academy (Ed.), ICERI2019 Proceedings: . Paper presented at ICERI2019 12th annual International Conference of Education, Research and Innovation, 11-13 November, 2019, Seville, Spain (pp. 4109-4116).
Open this publication in new window or tab >>Designing For An Active Learning Classroom: How Technology Makes A Difference In Higher Education
2019 (English)In: ICERI2019 Proceedings / [ed] L. Gómez Chova, A. López Martínez, I. Candel Torres IATED Academy, 2019, p. 4109-4116Conference paper, Published paper (Other academic)
Abstract [en]

Active Learning Classroom (ALC) has been introduced in many universities designed to promote active, student-centered learning to facilitate new teaching and learning situations. However, it is well known that technology per se do not create new teaching practices. The aim of this paper is to explore the role of technology in instructional design created for an active learning classroom. We explore a case of instructional design in an ALC, within the context of a university in Sweden and students at a bachelor's degree program in informatics. An action oriented research approach was applied. Data includes; engaged classroom observations; a student survey; and teachers’ interviews. The results show that technology came to play an important role in the instructional design in terms of affecting the engagement and pace in the teaching situation. Contributions includes unpacking how the functionality of technology can affect the teaching situation in a technology intense ALC environment as well as instructional design suggestions created for a ALC and that is considered fruitful by students and teachers.

Keywords
ACL, instructional design, engagement, technology, higher education Innovation, technology
National Category
Learning
Research subject
SOCIAL SCIENCE, Pedagogics
Identifiers
urn:nbn:se:hv:diva-14715 (URN)10.21125/iceri.2019.1026 (DOI)978-84-09-14755-7 (ISBN)
Conference
ICERI2019 12th annual International Conference of Education, Research and Innovation, 11-13 November, 2019, Seville, Spain
Available from: 2019-11-18 Created: 2019-11-18 Last updated: 2020-01-08Bibliographically approved
Högberg, K. & Olsson, A. K. (2019). Framing organizational social media: a longitudinal study of a hotel chain. Information Technology & Tourism, 21(2), 209-236
Open this publication in new window or tab >>Framing organizational social media: a longitudinal study of a hotel chain
2019 (English)In: Information Technology & Tourism, ISSN 1098-3058, E-ISSN 1943-4294, Vol. 21, no 2, p. 209-236Article in journal (Refereed) Published
Abstract [en]

The development of social media in the past decade has transformed the hospitality and tourism industry. There is, however, limited empirical research on how individual employees and groups of employees within organizations make sense of new technology, such as social media, over time. In this paper we focus on the individual and organizational level by exploring how hotel employees and managers make sense of organizational social media over a 4-year period. The perceived usefulness of social media is studied in an organizational setting by applying technological frames as a theoretical framework. The study is a longitudinal case study that includes time both during and after the implementation of social media in an international hotel chain in Europe. A total of 37 in-depth qualitative interviews were conducted at 14 hotels as well as additional observations on site and on social media platforms. The study contributes to existing literature by investigating organizational social media use over time.

Keywords
Organizational social media, Technological frames, Socio-cognitive, Information technology use, Longitudinal research, Hospitality industry
National Category
Business Administration Work Sciences
Research subject
SOCIAL SCIENCE, Informatics; Work Integrated Learning; SOCIAL SCIENCE, Business administration
Identifiers
urn:nbn:se:hv:diva-13731 (URN)10.1007/s40558-019-00141-6 (DOI)2-s2.0-85065209208 (Scopus ID)
Available from: 2019-03-21 Created: 2019-03-21 Last updated: 2020-01-17Bibliographically approved
Högberg, K., Olsson, A. K. & Willermark, S. (2019). In an urban food desert: A study of mobile farmers markets and social entrepreneurship in Washington, DC. In: Irene Bernhard (Ed.), Uddevalla Symposium 2019: Unlocking the Potential of Regions Through Entrepreneurship and Innovation. Revised papers first presented at the 22nd Uddevalla Symposium 27-29 June, 2019, L'Aquila, Italy.. Paper presented at 22nd Uddevalla Symposium,27–29 June, 2019, L’Aquila, Italy (pp. 205-216). Trollhättan: University West
Open this publication in new window or tab >>In an urban food desert: A study of mobile farmers markets and social entrepreneurship in Washington, DC
2019 (English)In: Uddevalla Symposium 2019: Unlocking the Potential of Regions Through Entrepreneurship and Innovation. Revised papers first presented at the 22nd Uddevalla Symposium 27-29 June, 2019, L'Aquila, Italy. / [ed] Irene Bernhard, Trollhättan: University West , 2019, p. 205-216Conference paper, Published paper (Refereed)
Abstract [en]

Food deserts, i.e., socially distressed neighborhoods with little access to healthy food, constitute a growing concern in the United States. In this pilot case study, we explore a non-profit organization dedicated to creating a more equitable and sustainable local food system in the Washington, DC area from a social entrepreneurship perspective. In total, six interviews with employees at the non-profit organization were carried out between September 2017 and January 2019. Additionally, quantitative data from sales and education programs has been used as supplementary data sources. The paper contributes to the literature of social entrepreneurship by analyzing how mobile farmers markets are developed and organized through the theoretical lens of social entrepreneurship.

Place, publisher, year, edition, pages
Trollhättan: University West, 2019
Series
Reports University West, ISSN 2002-6188, E-ISSN 2002-6196 ; 2019:4
Keywords
Social entrepreneurship, food desert, mobile farmers market
National Category
Business Administration Economic Geography
Research subject
SOCIAL SCIENCE, Business administration; SOCIAL SCIENCE, Human and economic geography
Identifiers
urn:nbn:se:hv:diva-14793 (URN)978-91-88847-40-9 (ISBN)
Conference
22nd Uddevalla Symposium,27–29 June, 2019, L’Aquila, Italy
Available from: 2019-12-20 Created: 2019-12-20 Last updated: 2020-01-10Bibliographically approved
Högberg, K. & Willermark, S. (2019). Making Sense of Organizational Social Media: An International Longitudinal Case Study of Hotel Employees. In: Tung X. Bui (Ed.), Proceedings of the 52nd Annual Hawaii International Conference on System Sciences: . Paper presented at Hawaii International Conference on System Sciences 2019, January 8-11, 2019, Maui, Hawaii (pp. 2377-2386). Honolulu: Hawaii International Conference on System Sciences (HICSS)
Open this publication in new window or tab >>Making Sense of Organizational Social Media: An International Longitudinal Case Study of Hotel Employees
2019 (English)In: Proceedings of the 52nd Annual Hawaii International Conference on System Sciences / [ed] Tung X. Bui, Honolulu: Hawaii International Conference on System Sciences (HICSS) , 2019, p. 2377-2386Conference paper, Published paper (Other academic)
Abstract [en]

When new Information Technologies (IT) are implemented in an organization, this creates new situations that need to be understood and made sense of. Sensemaking processes are vital when trying to identify the meaning users give when interacting with the new IT. The purpose of this study is to identify how hotel employees make sense of organizational social media over time. The empirical data was gathered overfour years in seven European countries and 14 hotels within an international hotel chain. In total, 37 interviews with 28 hotel employees were conducted. The findings explain how the hotel employees' dailywork routines are disrupted due to the social media implementation, but also what meanings the employees ascribe to social media in an organizational context. The study contributes to existing literature by providing illustrations about how users' sensemaking process concerning organizational social media influences their use over time.

Place, publisher, year, edition, pages
Honolulu: Hawaii International Conference on System Sciences (HICSS), 2019
Keywords
Hotel employees, organizational social media, sensemaking process, socio-cognitive
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics
Identifiers
urn:nbn:se:hv:diva-14732 (URN)10.24251/hicss.2019.287 (DOI)978-0-9981331-2-6 (ISBN)
Conference
Hawaii International Conference on System Sciences 2019, January 8-11, 2019, Maui, Hawaii
Available from: 2019-11-27 Created: 2019-11-27 Last updated: 2019-11-28Bibliographically approved
Högberg, K. (2019). The practice of organizational social media: an international longitudinal case study. In: Marie-Claude Boudreau & Guy Pare (Ed.), AMCIS 2019 proceedings: Twenty-fifth Americas Conference on Information Systems, Cancun, 2019. Paper presented at The 25th Americas Conference on Information Systems (AMCIS), August 15-17 Cancún, México (pp. 1-10). Cancún: Association for Information Systems, Article ID social computing.
Open this publication in new window or tab >>The practice of organizational social media: an international longitudinal case study
2019 (English)In: AMCIS 2019 proceedings: Twenty-fifth Americas Conference on Information Systems, Cancun, 2019 / [ed] Marie-Claude Boudreau & Guy Pare, Cancún: Association for Information Systems, 2019, p. 1-10, article id social computingConference paper, Published paper (Other academic)
Abstract [en]

The last decade a broad stream of research has studied how organizations use specific social media platforms. However, there is a lack of research that focuses on a more general use of organizational social media over time, that includes social media use both for internal and external purposes, and what implications the use has on work practices and organizational structures. The aim of the present paper is hence to study the organizational use of social media in terms of what new work practices and organizational structures that emerge and changes over time. Orlikowski’s ‘practice lens’ has been used to analyze the introduction and ongoing use of social media in a hotel chain over a period of five years. The main contribution of the paper is providing means to explain the new practices and structures related to organizational work that arises due to the use of organizational social media.

Place, publisher, year, edition, pages
Cancún: Association for Information Systems, 2019
Keywords
Oorganizational social media, practice lens, structuration, social media, hotel organizations
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics
Identifiers
urn:nbn:se:hv:diva-14731 (URN)978-0-9966831-8-0 (ISBN)
Conference
The 25th Americas Conference on Information Systems (AMCIS), August 15-17 Cancún, México
Available from: 2019-11-26 Created: 2019-11-26 Last updated: 2019-11-29Bibliographically approved
Högberg, K. & Olsson, A. K. (2018). Linking Technological Frames to Social Media Implementation: An International Study of Hotels. In: Stangl, Brigitte; Pesonen, Juho (Ed.), Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018. Paper presented at International Conference in Jönköping, Sweden, January 24-26, 2018 (pp. 270-282). Cham: Springer
Open this publication in new window or tab >>Linking Technological Frames to Social Media Implementation: An International Study of Hotels
2018 (English)In: Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018, Cham: Springer, 2018, p. 270-282Conference paper, Published paper (Refereed)
Abstract [en]

Social media have transformed the hospitality and tourism industry and affected how customers interact and take decisions, but have also affected organisations’ business strategies and processes. Prior research has shown that a key understanding of IT implementation in organisations is how individuals adopt, use and make sense of technologies. Despite the increased use of social media in hotel organisations there is a research gap and little is known about how individuals’ sense-making affects organisational use over time. The aim of the present study is to contribute to the research field by using Orlikowski and Gash’s (ACM Trans Inf Syst 12(2):174–207, 1994) framework of Technological Frames. The interpretative case study follows social media use in 14 hotel organisations within an international hotel chain in seven European countries over four years. The study finds incongruence and lack of dominant frames and discusses the related organisational implications.

Place, publisher, year, edition, pages
Cham: Springer, 2018
Keywords
Technological frames, Social media, Hotel organisations, Case study
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics
Identifiers
urn:nbn:se:hv:diva-11981 (URN)10.1007/978-3-319-72923-7_21 (DOI)978-3-319-72922-0 (ISBN)
Conference
International Conference in Jönköping, Sweden, January 24-26, 2018
Note

First Online: 23 December 2017

Available from: 2018-01-16 Created: 2018-01-16 Last updated: 2018-12-18Bibliographically approved
Högberg, K. (2018). Linking Workplace Learning To Organizational Social Media: A Longitudinal Study Of An International Hotel Chain. In: ICERI2018 Proceedings: . Paper presented at 11th annual International Conference of Education, Research and Innovation, 12-14 November, 2018, Seville, Spain (pp. 9745-9752). The International Academy of Technology, Education and Development
Open this publication in new window or tab >>Linking Workplace Learning To Organizational Social Media: A Longitudinal Study Of An International Hotel Chain
2018 (English)In: ICERI2018 Proceedings, The International Academy of Technology, Education and Development, 2018, p. 9745-9752Conference paper, Published paper (Refereed)
Abstract [en]

New technologies such as social media has rapidly expanded the organizational need for new knowledge and ability to quickly adapt to a changing environment in order to keep up with competitors. This also puts pressure on organizational members to gain new competence and knowledge and to be able to learn these new technologies in a workplace environment. Organizations often spend time and resources on formal training and education. However, the development of new technologies such as social media has enabled employees to learn anywhere and anytime. Web 2.0 technology and social media technologies in particular allows researchers to shed a new light on the importance and occurrence of both formal and informal learning in the workplace. Unlike the technologies employees may encounter in organizational settings, social media has proliferated outside organizational contexts prior to being introduced to the workplace. Formal learning is often described as planned and structured and often takes place outside of the workplace, while in contrast, informal learning often is described as unstructured and non-institutionalized. Informal learning is also often linked to tacit knowledge, learning by doing and a result of everyday workplace activities. A large amount of studies revealed that the majority of workplace learning occurs through informal means. While there is growing evidence that social media is increasingly supporting informal learning at home, there are few empirical studies that support the claim that organizational social media enables informal learning in the workplace. The present study investigates the relationship between both formal and informal workplace learning and organizational social media. Earlier research on social media use in organizational settings has mainly focused on the use of specific social media platforms and also made clear distinctions between internal and public use of social media. A key gap in the literature on social media is a lack of analysis that considers more overall use and impact of all these social media uses on the organization. Hence, this study take the approach of using the perspective of organizational social media in order to embrace a more general use of social media in an organizational context. For this purpose, a longitudinal case study has been conducted over five years (2013-2018) within an international hotel chain. The data collection is based on 43 interviews (including 17 follow-up interviews) with hotel employees who are using and who is in charge of the social media use in 14 hotels within the international hotel chain. In addition, data from online observations, workplace observations and written documents has been collected. The following research question has been asked: 1) When does formal and informal learning occur in the workplace? 2) How does the employees formal and informal learning effect the organizational social media use over time ? The results showed that the employees had little interest in the formal learning that was offered by the hotel chain management and that informal learning occurred related to job-related activities, often related to un-expected situations. Furthermore, the study showed that that the employees personal drivers for informal learning highly effected how they used social media in their workplace.

Place, publisher, year, edition, pages
The International Academy of Technology, Education and Development, 2018
Keywords
workplace learning, informal learning, formal learing, social media, organizational social media, hotel organizations, tacit knowledge.
National Category
Business Administration Information Systems, Social aspects
Research subject
Work Integrated Learning; SOCIAL SCIENCE, Business administration
Identifiers
urn:nbn:se:hv:diva-14774 (URN)10.21125/iceri.2018.0806 (DOI)978-84-09-05948-5 (ISBN)
Conference
11th annual International Conference of Education, Research and Innovation, 12-14 November, 2018, Seville, Spain
Available from: 2019-12-13 Created: 2019-12-13 Last updated: 2019-12-27Bibliographically approved
Högberg, K. (2018). Organizational Social Media: A Literature Review and Research Agenda. In: 51st Hawaii International Conference on System Sciences (HICSS 2018): Proceedings of a meeting held 2-6 January 2018, Waikoloa Village, Hawaii, USA.. Paper presented at 51st Hawaii International Conference on System Sciences (HICSS 2018) (pp. 3832-3841). Hawaii International Conference on System Sciences ( HICSS )
Open this publication in new window or tab >>Organizational Social Media: A Literature Review and Research Agenda
2018 (English)In: 51st Hawaii International Conference on System Sciences (HICSS 2018): Proceedings of a meeting held 2-6 January 2018, Waikoloa Village, Hawaii, USA., Hawaii International Conference on System Sciences ( HICSS ) , 2018, p. 3832-3841Conference paper, Published paper (Refereed)
Abstract [en]

Social media refers to online tools that make it possible for users to create content, publish, share and communicate online. Social media use by and in organizations is a developing research field still in its infancy. The present paper presents a literature reviewon the subject of Organizational Social Media (OSM), starting and proceeding from van Osch and Coursaris's literature review extending to 2011. There view contributes to the IS research field by describing how the IS research field defines and categorizes social media, identifying what topics are currently interesting and suggesting future researchtopics. The findings suggest that to a great extent the IS research field focuses on internal activities e.g.communication and knowledge sharing made possible by social media and that a common definition of social media is lacking

Place, publisher, year, edition, pages
Hawaii International Conference on System Sciences ( HICSS ), 2018
Keywords
Digital Social Media in Enterprise Social Media, Organizational Social Media, Enterprise Social Media, Social Networks, Organizations
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics; Work Integrated Learning
Identifiers
urn:nbn:se:hv:diva-12320 (URN)0.24251/HICSS.2018.235 (DOI)9781510856554 (ISBN)978-0-9981331-1-9 (ISBN)
Conference
51st Hawaii International Conference on System Sciences (HICSS 2018)
Available from: 2018-05-17 Created: 2018-05-17 Last updated: 2018-08-29Bibliographically approved
Högberg, K. (2018). Persistent Digital Service Encounters: Challenges of organizational use of social media in a hotel chain. (Doctoral dissertation). Trollhättan: University West
Open this publication in new window or tab >>Persistent Digital Service Encounters: Challenges of organizational use of social media in a hotel chain
2018 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wide use of social media, organizations are starting to use social media in order to be present where their customers are. Earlier research has studied social media from different, rather fragmented perspectives such as social media use for marketingor for internal communication. However, research on the organizational implications and challenges from a more general organizational social media use is lacking. This thesis explores organizational implications and challenges of social media use over time. Hence the focus lies on both internal and external organizational activities related to social media use. The consequences of social media have been particularly striking in service industries, e.g. banks, restaurants and travel agencies. Social media has fundamentally changed how we (can) buy services, and also how service is provided. For example, we can ask a question or make a complaint directly on a specific social media platform. Hence, social media have had implications for the relationship between service organizations and their customers and thus changed the context in which service is delivered and experienced. The service encounter, i.e., the actual meeting between the customer and employees, has come to take place on social media platforms. The expansion of social media has affected the hotel industry in several ways. Hotel guests are using social media platforms in order to review and share experiences about hotels, and hotel organizations use social media to keep up with competitors and customer demands. The aim of this thesis is to describe and understand the challenges social media use brings to organizations in the service industry, inparticular hotel organizations. The following research question is addressed:Why and how does the use of social media platforms represent organizational challenges? The empirical data focuses on the introduction and use of social media in one international hotel chain over a four-year period. Furthermore, data was collected from other, independent hotels. The empirical data was collected through interviews, online observations, workplace observations and written documents. VIIIA multifaceted theoretical framework was used, including the Technology-Organization-Environment framework, the concept of technological frames, andthe concepts of functional simplification and closure. These theoretical frameworks capture the drivers behind organizational social media use and how individual employees interpret and use social media, but also how social media attributes create the need for new organizational routines and management of social media content created outside organizational boundaries.The analysis illustrates how social media use creates challenges for the studied organizations. Five main organizational challenges have been identified: the nature of social media versus organizational structure: how organizations and individuals make sense of social media over time; how private use of social mediahas implications for professional use; how social media creates stretched service encounters; and pseudo-relationships and roboticization of service

Place, publisher, year, edition, pages
Trollhättan: University West, 2018. p. 119
Series
PhD Thesis: University West ; 22
Keywords
Organizational social media, IT change, IT use, hospitality, digital service encounters
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics; Work Integrated Learning
Identifiers
urn:nbn:se:hv:diva-12321 (URN)978-91-87531-96-5 (ISBN)978-91-87531-95-8 (ISBN)
Public defence
2018-06-08, Entre AIL, Högskolan Väst, Trollhättan, 13:15 (Swedish)
Opponent
Supervisors
Available from: 2018-05-18 Created: 2018-05-18 Last updated: 2018-05-18
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-1435-1632

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