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Bernhard, I. & Grunden, K. (2016). Networking and e-government for local development: experiences gained by entrepreneurs in small enterprises in Sweden. International Journal of Entrepreneurship and Small Business, 29(2), 154-175
Open this publication in new window or tab >>Networking and e-government for local development: experiences gained by entrepreneurs in small enterprises in Sweden
2016 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 29, no 2, p. 154-175Article in journal (Refereed) Published
Abstract [en]

This paper aims to analyse experiences gained by entrepreneurs in small enterprises located in a region undergoing structural change, focusing on networking and e-government for local development. The study is a further development of a study that focused on how municipalities supported entrepreneurship and destination development. In-depth qualitative interviews were made with twelve entrepreneurs from ten small enterprises. Based on a theoretical discussion of networking, e-government and social media marketing, the results indicate that networks and strategic networking were important in order to develop their enterprises, which also contributed to local development. The importance of initial face-to-face contacts in order to build business relationships in networks was stressed. The use of local e-government was hitherto limited to e-services for public procurement, the use of social media marketing was limited due to lack of time, competence and motivation for most of the entrepreneurs.

Keywords
e-government, social media marketing, e-governance, networking, small enterprises, destination development, innovation
National Category
Business Administration
Research subject
SOCIAL SCIENCE, Informatics; Work Integrated Learning; SOCIAL SCIENCE, Business administration
Identifiers
urn:nbn:se:hv:diva-9846 (URN)10.1504/IJESB.2016.078701 (DOI)2-s2.0-84986207138 (Scopus ID)
Projects
Marifus
Available from: 2016-09-02 Created: 2016-09-02 Last updated: 2019-05-20Bibliographically approved
Bernhard, I. & Grunden, K. (2015). A Study of Small Enterprises with Focus on Entrepreneurship and E-government in a Regional Development Context. In: Iréne Bernhard & Anna Karin Olsson (Ed.), A Nordic Perspective on Co‐Operation for Sustainable Destination and Regional Development: (pp. 59-75). Trollhättan: University West
Open this publication in new window or tab >>A Study of Small Enterprises with Focus on Entrepreneurship and E-government in a Regional Development Context
2015 (English)In: A Nordic Perspective on Co‐Operation for Sustainable Destination and Regional Development / [ed] Iréne Bernhard & Anna Karin Olsson, Trollhättan: University West , 2015, p. 59-75Chapter in book (Refereed)
Abstract [en]

This chapter aims to describe and analyze a sample of small enterprises located in a region undergoing structural change with focus on entrepreneurship and e-government and is a further development of a previous study that focused on how municipalities supported entrepreneurship and destination development. In this study the focus is extended to include small enterprises contributing to development of tourist destinations within the same region. In-depth qualitative interviews weremade with twelve managers from ten small enterprises. Based on a theoretical discussion of entrepreneurship, e-government and regional development, the results indicate that networks and strategic networking were important for these small enterprises both in terms of developing the enterprise butalso to develop entrepreneurship for regional development. The findings further indicate that municipal information, communication and competence development in order to support entrepreneurship and the development of small enterprises could be improved. The importance of face-to-face contacts was stressed. The use of local e-government was hitherto limited to e-services for public procurement. The entrepreneurs who used the e-services had mainly positive experiences, although despite the complexity of the e-services. The respondents did not ask for more municipal e-services, but that could be a consequence of their limited experience of the potential of local e-government. The use of social media among the enterprises was limited due to lack of time, competence and motivation for most of the enterprises, although the potential of social media for marketing was seen as extensive. A few of the respondents were on the other hand very skilled in their use ofdigital media, as a consequence of their professional knowledge and business orientation.

Place, publisher, year, edition, pages
Trollhättan: University West, 2015
Series
Rapport Högskolan Väst ; 2015:3
Keywords
E-government, municipality, entrepreneurship, small enterprises, network, social media, destination and regional development
National Category
Economics Economic History
Research subject
SOCIAL SCIENCE, Economics; Work Integrated Learning
Identifiers
urn:nbn:se:hv:diva-8566 (URN)
Available from: 2015-10-23 Created: 2015-10-23 Last updated: 2016-11-13Bibliographically approved
Bernhard, I. & Grunden, K. (2015). Municipal Support of Entrepreneurship and Business Development from an e-government Perspective. In: Iréne Bernhard & Anna Karin Olsson (Ed.), A Nordic Perspective on Co‐Operation for Sustainable Destination and Regional Development: (pp. 44-58). Uddevalla: University West
Open this publication in new window or tab >>Municipal Support of Entrepreneurship and Business Development from an e-government Perspective
2015 (English)In: A Nordic Perspective on Co‐Operation for Sustainable Destination and Regional Development / [ed] Iréne Bernhard & Anna Karin Olsson, Uddevalla: University West , 2015, p. 44-58Chapter in book (Refereed)
Abstract [en]

This article will contribute to the debate about regional development in peripheral areas by examining the social capital in 14 villages in a Danish municipality, and particularly the influence of social media on the social capital.Contrary to the current public discourse in Denmark on peripheral communities and how they are falling apart because of demographic changes, economic cut backs, and structural changes, this study did not find one single village, where the social capital seems to be in any imminent danger. The article also proposes a different perspective on the operationalization of social capital. Social capital is typically measured in big international values surveys based on the variables network, trust and reciprocity. However, this study is based on a qualitative research with interviews in 14 villages in a peripheral Danish municipality. This in depth research shows that when examining the social capital of communities, the most valuable parameter is to look at the most typical proxy for network: associations and in particular the character of these associations. They furthermore give an indication of the kind of social capital they are building and maintaining.The study also shows that we might have to extend the notion of network to include that of social media as this type of network gets increasingly more important. However, the study cannot conclude that the communities not using the social media have less social capital then the one who does, nor that they are disconnected from the citizens.

Place, publisher, year, edition, pages
Uddevalla: University West, 2015
Series
Rapport Högskolan Väst ; 2015:3
Keywords
Regional development, social capital and social media.
National Category
Economics
Research subject
SOCIAL SCIENCE, Economics
Identifiers
urn:nbn:se:hv:diva-8565 (URN)
Available from: 2015-10-23 Created: 2015-10-23 Last updated: 2016-11-13Bibliographically approved
Bernhard, I. & Grundén, K. (2014). A Study of Small Enterprises with Focus on Entrepreneurship and E-government in a Regional Development Context. In: Irene Bernhard (Ed.), Uddevalla Symposium 2014. Geography of Growth. The Frequency, Nature and Consequences of Entrepreneurship and Innovation in Regions of Varying Density: Revised papers first presented at the 17th Uddevalla Symposium, 12-14 June, Uddevalla, Sweden. (pp. 165-183). Trollhättan: Högskolan Väst
Open this publication in new window or tab >>A Study of Small Enterprises with Focus on Entrepreneurship and E-government in a Regional Development Context
2014 (English)In: Uddevalla Symposium 2014. Geography of Growth. The Frequency, Nature and Consequences of Entrepreneurship and Innovation in Regions of Varying Density: Revised papers first presented at the 17th Uddevalla Symposium, 12-14 June, Uddevalla, Sweden. / [ed] Irene Bernhard, Trollhättan: Högskolan Väst , 2014, p. 165-183Chapter in book (Other academic)
Abstract [en]

This paper aims to describe and analyse a sample of small enterprises located in a region undergoing structural change with focus on entrepreneurship and e-government and is a further development of a previous study that focused on how municipalities supported entrepreneurship and destination development. In this study the focus is extended to include small enterprises contributing to development of tourist destinations within the same region. In-depth qualitative interviews were made with twelve managers from ten small enterprises.

   Based on a theoretical discussion of entrepreneurship, e-government and regional development, the results indicate that networks and strategic networking were important for these small enterprises both in terms of developing the enterprise but also to develop entrepreneurship for regional development. The findings further indicate that municipal information, communication and competence development in order to support entrepreneurship and the development of small enterprises could be improved. The importance of face-to-face contacts was stressed. The use of local e-government was hitherto limited to e-services for public procurement. The entrepreneurs who used the e-services had mainly positive experiences, although despite the complexity of the e-services. The respondents did not ask for more municipal e-services, but that could be a consequence of their limited experience of the potential of local e-government. The use of social media among the enterprises was limited due to lack of time, competence and motivation for most of the enterprises, although the potential of social media for marketing was seen as extensive. A few of the respondents were on the other hand very skilled in their use of digital media, as a consequence of their professional knowledge and business orientation.

Place, publisher, year, edition, pages
Trollhättan: Högskolan Väst, 2014
Keywords
e-government, municipality, entrepreneurship, small enterprises, network, social media, destination and regional development, WIL, Work-integrated Learning, AIL
National Category
Social Sciences
Research subject
SOCIAL SCIENCE, Business administration; SOCIAL SCIENCE, Informatics; Work Integrated Learning
Identifiers
urn:nbn:se:hv:diva-7100 (URN)978-91-87531-02-6 (ISBN)
Projects
Marifus
Available from: 2014-12-09 Created: 2014-12-09 Last updated: 2016-11-13Bibliographically approved
Grundén, K. & Lagrosen, S. (2014). Social Media Marketing - A Win-win situation?. In: Rospigliosi, A. & Greener, S. (Ed.), Proceedings of the European Conference on Social Media, University of Brighton, UK 10-11 July 2014: . Paper presented at European Conference on Social Media, University of Brighton, UK 10-11 July 2014 (pp. 201-207). Reading, UK
Open this publication in new window or tab >>Social Media Marketing - A Win-win situation?
2014 (English)In: Proceedings of the European Conference on Social Media, University of Brighton, UK 10-11 July 2014 / [ed] Rospigliosi, A. & Greener, S., Reading, UK, 2014, p. 201-207Conference paper, Published paper (Refereed)
Abstract [en]

The use of social media for marketing has been increasingly popular recent years, but still there is a lack of research studies. In this article, social media marketing in six wellness companies in Sweden is focused using in-depth qualitative interviews as research method. The interviews are analysed according to the qualitative content analysis method. The evaluation model MOA-SM is used as a theoretical reference frame for the analysis of the consequences of social media marketing for the stakeholders. The analysis show that there is no simple win-win situation for the stakeholders. Instead management, marketers and customers could have different advantages, disadvantages as well as challenges using social media marketing. It is a challenge for management to organize work processes in a relevant way for social media marketing and to recruit staff with appropriate skills, as well as to ensure that their competences are developed in relevant ways. Social media could be integrated with other systems such as “the digital reception”, which makes the work more efficient and understandable, and could lead to increased productivity. The benefits of social media marketing are however often unclear and formulating goals of social media marketing as well as monitoring and evaluating the goals, are challenges for management. The work situation for the employees working with social media marketing has changed fundamentally. The work has become more stressful and demanding as a consequence of social media marketing, but the work could also be more meaningful due to the informal contacts with the customers. New competences are needed. The customers who use social media marketing could receive a more informal relationship with the company, and their views and attitudes could indirectly affect the services of the organization. They could participate in contests and sometimes receive lower prices for the services. Customers not using social media, do not have the same advantages.

 

Place, publisher, year, edition, pages
Reading, UK: , 2014
Keywords
Social media marketing, wellness industry, evaluation study, MOA-SM model, Work-integrated Learning, WIL
National Category
Other Social Sciences not elsewhere specified
Research subject
SOCIAL SCIENCE, Informatics; Work Integrated Learning
Identifiers
urn:nbn:se:hv:diva-6654 (URN)978-1-910309-28-5 (ISBN)
Conference
European Conference on Social Media, University of Brighton, UK 10-11 July 2014
Projects
“Efficient learning for quality in the wellness industry” (2012 – 2013), financed by the research financier Knowledge Foundation of Sweden
Funder
Knowledge Foundation
Available from: 2014-09-14 Created: 2014-09-14 Last updated: 2015-03-04Bibliographically approved
Lagrosen, S. & Grunden, K. (2014). Social media marketing in the wellness industry. The TQM Journal, 26(3), 253-260
Open this publication in new window or tab >>Social media marketing in the wellness industry
2014 (English)In: The TQM Journal, ISSN 1754-2731, E-ISSN 1754-274X, Vol. 26, no 3, p. 253-260Article in journal (Refereed) Published
Abstract [en]

Purpose - The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness industry. This industry is competitive and utterly dependent on creating mutually beneficial relationships with customers. The purpose of this paper is to investigate the use of social media marketing in the wellness industry. Design/methodology/approach - Qualitative methods have been used. In-depth interviews have been carried out with marketing communication professionals in seven leading Swedish spa-hotels. The data from the interviews were analysed utilising the constant comparative method from the grounded theory approach. Findings - Dimensions describing the activities, challenges and results of social media in the hotels have been defined. The findings are related to service quality theory, in particular the service dominant logic of marketing (SDL), and a comprehensive framework is proposed. Research limitations/implications - The findings should be useful for the scientific understanding of the effects of social media in marketing. The study is based entirely on qualitative data. Practical implications - The results of the study should be useful for managers trying to market their offers effectively through social media. Originality/value - The connections between social media and the SDL has not previously been studied in the wellness industry and such studies in other industries are rare. © Emerald Group Publishing Limited.

Keywords
Marketing communication, Service dominant logic of marketing, Service quality, Social media, Spa-hotels, Wellness
National Category
Social Sciences
Research subject
SOCIAL SCIENCE, Informatics; SOCIAL SCIENCE, Business administration
Identifiers
urn:nbn:se:hv:diva-6225 (URN)10.1108/TQM-12-2013-0129 (DOI)2-s2.0-84897405023 (Scopus ID)
Available from: 2014-05-08 Created: 2014-05-08 Last updated: 2017-12-05Bibliographically approved
Bernhard, I. & Grundén, K. (2014). Value Creation of networks and networking for small enterprises and destination development. In: Budeanu, Adriana; Möckel, Marie & Gyimóthy, Szilvia (Ed.), The 23rd Nordic Symposium on Tourism and Hospitality Research: THE values of tourism. Paper presented at 23rd Nordic Symposium on Tourism and Hospitality Research, 1-4 Ocotber, Copenhagen Business School, Denmark (pp. 81-82). Köpenhamn
Open this publication in new window or tab >>Value Creation of networks and networking for small enterprises and destination development
2014 (English)In: The 23rd Nordic Symposium on Tourism and Hospitality Research: THE values of tourism / [ed] Budeanu, Adriana; Möckel, Marie & Gyimóthy, Szilvia, Köpenhamn, 2014, p. 81-82Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Literature recognizes that networks and networking are vital for firm performance and enterprises of all sizes are joining international networks (Lechner & Dowling, 2003; Bernhard & Karlsson, 2014; Cesário & Noronha Vaz, 2014;). Further research claims that networking is an important business activity for entrepreneurs, especially important for small businesses during start-up, which can then contribute to the growth of the business and superior performance. The emerging information society challenges relations not only between public agencies such as municipalities and citizens but also small enterprises in many ways. Earlier research also claims that entrepreneurship is a key issue in destination development.

This study aims to describe and analyze the value creation of networks for small enterprises and destination development. The enterprises are located in two municipalities in a region undergoing structural change, due to the closure of a big car plant. We will focus on the value creation of different forms of networks and networking such as face-to-face and digital-based networks. Further we focus on value creation related to different actors within the networks, such as the role of entrepreneurs, municipalities, customers and sub-contractors. Theories on entrepreneurship, e-government, social media and network are important for our study.

The research method is based on case study methodology with use of qualitative in-depth interviews, observations and document studies. Twelve interviews were conducted with managers from ten small enterprises (defined as microenterprises according to European Commission (Ekonomifakta, 2014). We contacted the public managers at the business offices in each municipality and they selected a list of companies involved in destination development within their municipality. Two of the ten enterprises were chosen from the list made by the managers. The remaining eight were selected from the list of members of the tourism company’s website. The tourism company is partly owned by the two municipalities and managed by a non-profit association for tourism development. Each interview took about an hour and was recorded before transcribing. All interviews were conducted in autumn 2013 and were made together by the authors. The analysis was made by qualitative content analysis and done in two steps; first separately by each author, after which the analysis was discussed together. This was done in order to increase the validity of the analysis. Regarding some issues respondents have received follow-up questions in order to get further understanding.

The main findings indicated that networks and municipal support were important for the small enterprises. The municipalities could for example support network building for destination development. The use of local e-government was hitherto limited to e-services for public procurement. The respondents did not ask for more municipal e-services, but that could be a consequence of their limited experience of the potential of local e-government.

The respondents stressed the importance of face-to-face contacts for establishing and maintaining their networks. The use of social media among the enterprises was limited due to lack of time, competence and motivation for most of the enterprises, although the potential of social media for marketing was seen as extensive. A few of the respondents on the other hand were very skilled in their use of social media, as a consequence of their professional knowledge and business orientation. Strategic choices of networks and relevant competence to handle social contacts (both face-to-face and digitally) contributed to the value creation.

This research provides insight into and deeper understanding of some important aspects that contribute to value creation for small enterprises and destination development.

Place, publisher, year, edition, pages
Köpenhamn: , 2014
Keywords
Networks, small enterprises, destination development, social media, entrepreneurship
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics; Work Integrated Learning
Identifiers
urn:nbn:se:hv:diva-6757 (URN)
Conference
23rd Nordic Symposium on Tourism and Hospitality Research, 1-4 Ocotber, Copenhagen Business School, Denmark
Projects
MARIFUS - EU Interreg IV A
Funder
EU, European Research Council
Available from: 2014-10-04 Created: 2014-10-04 Last updated: 2016-11-13Bibliographically approved
Bernhard, I. & Grunden, K. (2013). Challenging Organizational Issues When Municipal Contact Centers are Implemented in Sweden. Electronic Journal of e-Government, 11(2), 198-209
Open this publication in new window or tab >>Challenging Organizational Issues When Municipal Contact Centers are Implemented in Sweden
2013 (English)In: Electronic Journal of e-Government, ISSN 1479-439X, E-ISSN 1479-439X, Vol. 11, no 2, p. 198-209Article in journal (Refereed) Published
Abstract [en]

Two case studies of the implementation of Contact Centres(CCs) in Swedish municipalities were compared and discussed from anorganizational perspective. The research method was semi-structured qualitative interviews with different personnel categories in both municipalities. Several challenging organizational issues for management and employees were identified:the implementation strategies varied among the cases and affected the pace of implementation, attitudes and motivation, the mental construct and understanding of the implementation. The financing of the CC and recruitment strategies created problems, but in somewhat different ways and in phases of the process in each case. The potential of using registered information as asource for planning and decision-making was not fully utilized, although somestatistics were produced. In both cases there was a combination of formal andinformal learning strategies and flexible co-operation among the employees inthe CCs which contributed to continuous learning processes and a good,co-operative working climate. There was a need for continuous updating ofskills in both cases, but with slightly different focus, related to theorganization of the work. The organization in response groups required morespecialist competence, compared with the organization without response groups,which required more general competence. Some challenges for the caseadministrators in the back offices were to adapt to a more process-oriented organizationof their work, and to co-operate more with their colleagues both in the backoffice and at the CC. They now had the possibility to plan their administrativework in a better way than before, but some administrators missed the previousspontaneous contacts with citizens. Initially, many case administrators wereafraid of losing their jobs and work tasks to CC, contributing to negativeattitudes towards CC and hampering the learning process in taking part in theimplementation process.

Keywords
Contact Centers, New Public Management, Implementation, e-government, municipalities, MOA-model, Work-integrated Learning, WIL, AIL
National Category
Information Systems, Social aspects
Research subject
SOCIAL SCIENCE, Informatics; SOCIAL SCIENCE, Public administration; Work Integrated Learning
Identifiers
urn:nbn:se:hv:diva-5780 (URN)
Available from: 2013-12-09 Created: 2013-12-09 Last updated: 2019-05-03Bibliographically approved
Bernhard, I. & Grundén, K. (2013). Lessons Learned from the Implementation of Contact Centers in Swedish Municipalities. In: Elena Ferrari and Walter Castelnovo (Ed.), Proceedings of the 13th European Conference on e-Government: University of Insubria, Varese, Italy, 13-14 June 2013. Paper presented at 13th European Conference on e-Government, Univeristy of Insubria, Varese, Italy 13-14 June 2013 (pp. 63-71). Reading
Open this publication in new window or tab >>Lessons Learned from the Implementation of Contact Centers in Swedish Municipalities
2013 (English)In: Proceedings of the 13th European Conference on e-Government: University of Insubria, Varese, Italy, 13-14 June 2013 / [ed] Elena Ferrari and Walter Castelnovo, Reading, 2013, p. 63-71Conference paper, Published paper (Refereed)
Abstract [en]

Abstract: Two case studies of the implementation of contact centers (CCs) in Swedish municipalities were compared and analyzed. The purpose of the article is to focus on lessons learned from the perspectives of the management and the employees in the organizations according to the MOA-model. The research method used was semi-structured qualitative interviews with different personnel categories in both municipalities. According to our findings the implementation strategies varied among the two cases. The strategies affected the pace of implementation, attitudes and motivation aspects and understanding of the implementation. The potential of using registered information as a source for planning and decision-making was not fully utilized in the municipal organizations, although some statistics were produced. In both cases there was a combination of formal and informal learning strategies and flexible co-operation among the employees in the CCs which contributed to continuous learning processes and a good, co-operative working climate. Some learning challenges for the handling officers at the back offices were to adapt to a more process-oriented organization. Initially, many handling officers at the back-office were afraid of losing their jobs and work tasks to CC, contributing to negative attitudes towards CC, and hampering the learning process in taking part in the implementation process. The establishment of a CC is a comprehensive organizational change process affecting the whole municipal administration. A challenge for the municipalities is to formulate relevant strategies and manage the implementation in order to involve all employees.

Place, publisher, year, edition, pages
Reading: , 2013
Keywords
lessons learned, municipal contact centers, implementation, e-government, MOA model, planning
National Category
Social Sciences
Research subject
SOCIAL SCIENCE, Public administration; SOCIAL SCIENCE, Informatics
Identifiers
urn:nbn:se:hv:diva-5465 (URN)978-1-909507-22-7 (ISBN)
Conference
13th European Conference on e-Government, Univeristy of Insubria, Varese, Italy 13-14 June 2013
Available from: 2013-06-20 Created: 2013-06-20 Last updated: 2019-03-12Bibliographically approved
Bernhard, I. & Grundén, K. (2013). Municipal Support of Entrepreneurship and Business Development from an e-Government Perspective (1ed.). In: Irene Bernhard (Ed.), Uddevalla Symposium 2013 Innovation, High-Growth Entrepreneurship and Regional Development: Revised papers presented at the 16th Uddevalla Symposium 13-15 June, 2013, Kansas City, MO, USA (pp. 177-193). Trollhättan: University West
Open this publication in new window or tab >>Municipal Support of Entrepreneurship and Business Development from an e-Government Perspective
2013 (English)In: Uddevalla Symposium 2013 Innovation, High-Growth Entrepreneurship and Regional Development: Revised papers presented at the 16th Uddevalla Symposium 13-15 June, 2013, Kansas City, MO, USA / [ed] Irene Bernhard, Trollhättan: University West , 2013, 1, p. 177-193Chapter in book (Refereed)
Abstract [en]

This paper aims to describe and analyze municipal support of entrepreneurship and business development from an e-government perspective. We analyze two Swedish municipalities and a local tourism company partly owned by the municipalities located in a region undergoing structural change, focusing on efforts of municipalities to develop digital services to support entrepreneurship and business development to promote local and regional development. The research method is based on case study methodology. The case studies are part of the research project “Maritime Inlands – past, present and future strengths” (Marifus) financed by Interregional European Union Regional Development Fund (Interrreg). Based on theoretical discussions of entrepreneurship and e-government theories, the analyses of the two case studies show substantial variations in how they supported entrepreneurship. The findings indicated that e-government services so far have under-used potential for the studied municipalities and the tourism company in order to support efficient communication and information towards the entrepreneurs and businesses aiming at local and regional development.

Place, publisher, year, edition, pages
Trollhättan: University West, 2013 Edition: 1
Series
Rapport Högskolan Väst
Keywords
e-government, local and regional development, entrepreneurship, business, network, social media, Work-integrated Learning, WIL, AIL
National Category
Economics
Research subject
SOCIAL SCIENCE, Informatics; Work Integrated Learning
Identifiers
urn:nbn:se:hv:diva-5764 (URN)978-91-9777943-7-4 (ISBN)
Available from: 2013-11-26 Created: 2013-11-26 Last updated: 2016-11-13Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-3914-3212

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